Best Practices - Thursday, August 28, 2008 9:09 - 0 Comments
Best Practices: Mobile Politics 2008 - Barack Obama Leads
Political marketers are engaging interactive voters with the immediacy of mobile.
Barack Obama
Campaign strategists for Democratic Presidential candidate Senator Barack Obama have embraced the power of mobile marketing. Subscribers can interact with the candidate and select to receive a variety of mobile alerts, campaign news, updates, video clips, download ringtones, wallpaper, participate in interactive polls and more. www.obamamobile.mobi.
Last week, Sen. Obama announced his choice for vice president, Joe Biden, through email and mobile text. Obama has created a direct-to-consumer channel and enhanced its relationship with supporters, who have agreed to receive real-time campaign updates. To receive Barack Obama mobile alerts, text HOPE to 62262 (OBAMA).
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