Industry Stats: Mobile End-user Behavior

End-user behavior:

50% of all U.S. users who can access WAP services now also browse outside of the carrier’s deck (Source: MMA Off Portal Committee phone survey of U.S. carriers, November 2006)

IDC has predicted that around 24 million US mobile users will be paying for some form of TV/Video content and services on their mobile devices by 2010 (Source: IDC)