MMA Revises Consumer Best Practices Guidelines
The Mobile Marketing Association released the latest version of its bi-annual U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. Version 3.3 was released July 9. The MMA’s guidelines oversee cross-carrier mobile content services, including text and multimedia messaging, short codes, interactive voice response (IVR) and the mobile Web.
About MMA
The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with over 650 members representing over forty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.
