Quick Stats: Mobile Music Trends
Worldwide mobile music revenues will exceed $13 billion by 2012, up from $2.4 billion in 2007.
- Marketers will account for a greater proportion of spending as the ad-supported model for mobile music gathers steam.
- Direct deals between brands and bands are no longer anomalies, but are part of a growing trend by both parties to bypass intermediaries and go directly to customers.
