Best Practices: Agency Tips on Planning a Mobile Marketing Strategy
A good article from Tammy Casserly, Wilde Agency, on recommendations and industry trends to help plan an effective mobile marketing stategy.
“As smart companies such as Procter & Gamble, Bank of America, Apple, Microsoft and Google move ad dollars to where the consumers are, it’s clear that mobile marketing has hit a tipping point.”
“P&G, the leading consumer packaged goods giant, has said it will spend “a lot more on mobile advertising” as a percentage of its total estimated $6.7 billion budget this year.”
