Faith Hill’s Mobile IVR Campaign
Five-time Grammy award winner Faith Hill wanted to use mobile to generate early excitement about her new Christmas album “Joy to the World” and give fans exclusive previews and the chance to offer feedback on tracks.
Fans can listen to the tracks and call Faith’s mobile number, 615-823-5605 and leave feedback messages on her music.
Creating a mobile two-way relationship between Faith and her fans, the country singer provides immediate access to music content and engages with mobile audiences.
