SMS Transaction Fee Update: Verizon Will Not Impose Charge Nov. 1

Verizon Wireless has told SMS aggregators it will not impose a new $0.03 cent transaction fee for every outbound SMS message sent to its subscriber base starting November 1.

Verizon, the second largest wireless carrier would have either doubled or tripled the cost to marketers who send SMS text messages to opted-in consumers subscribed to Verizon Wireless mobile.

The latest decision from Verizon Wireless is the result of industry push back from an alarmed mobile marketing industry by the increase in SMS rates for opted-in text messages to the carrier’s customers.

Here are a few background articles on Verizon Wireless SMS transaction fee announcement.

Verizon’s Initial Announcement, October 9.

Verizon Denies SMS Fee Hike, October 13.

Mobile Marketing Community Reacts to Possible Verizon Transaction Fee, October 16.

Recently, Waterfall Mobile’s Price Guarantee, addresses mobile industry uncertainty and will secure clients against possible fee increases in 2009.

For more information on mobile marketing, Waterfall Mobile or the Price Guarantee, please visit www.waterfallmobile.com or contact sales@waterfallmobile.com.