How Do Mobile Users Spend Time?

Good data from eMarketer, US mobile users on “phones more than ever, talking, texting, watching videos and using the mobile Web.” For mobile users, SMS text messaging activity leads.

More from the report:

• 54% of mobile users surveyed in September 2008 had increased usage over 25% over the past two years
• Close to four out of five mobile users sent text messages
• One-fifth said their usage had increased by 50% or more
• One-third of respondents talked on their mobile phone more than 10 hours per week
• 34% of respondents ages 17 and under talked for more than 15 hours weekly
• Almost four out of 10 mobile Internet users surfed the mobile Web for 2 or more hours every week.
• 62% of mobile users surveyed said they either already owned or would own one within the next 12 months
• 29% of those who did spent more than 2 hours every week texting