Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months
According to a recent report published in AdAge, Advertiser Optimism, from Advertiser Perceptions, spending for traditional media such as broadcast TV, national newspapers and magazines will decrease in the next 6 months. However, the report outlines that online, cable TV and mobile spends will increase during that same period.
Mobile solutions provide marketers exclusive subscriber lists and flexible management tools to enhance consumer experiences with two-way relationships. Mobile marketers can view campaign reporting and analytic results, edit and adjust targeted marketing campaigns in real-time. In the slowing economy, visible brands that can maintain frequency and are cost-efficient will survive.
Related article: Prove It or Lose It: Mobile Matters Now More Than Ever – Matt Silk, SVP Waterfall Mobile.
