Hispanic Teens Set for Strong Mobile Growth
“Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish life-long purchasing patterns,” said MultiMedia Intelligence. “Within the teen segment, Hispanic teens have unique wireless usage characteristics.”
A new report from MultiMedia Intelligence estimates the segment includes about
- Hispanic teenagers ages 12 to 17 represent a 2.5 million subscriber market segment and expected to grow at a rate of two-to-three-times that of the overall U.S. teen market during the next five years
- Hispanic teens represent 16% of the overall U.S. teen market
- Wireless penetration is 64% of Hispanic teens by the age of 15
- 78% by the age of 17
- Hispanic teens are more likely than other teenagers to use advanced mobile functions
