Walmart’s Holiday Mobile Alert Service
Wal-Mart Stores Inc., the world’s largest retailer, is reaching out to shoppers with a cost-savings message with an interactive channel and introduced the Walmart Holiday Mobile Alerts program.
Shoppers can sign up on Wal-Mart’s Website to receive alerts on their mobile phones outlining the weekly price reductions.
Wal-Mart’s mobile marketing strategy provides bargain hunters discount alerts and news on in-store and online bargains. Subscribers receive multiple alerts during the week, about three or four, to keep them updated as the holiday nears. The alerts are a great way to build its subscriber data base, strategically target shoppers, drive traffic to its retail stores and track sales after each sent alert. Wal-Mart is in a position to maintain mobile marketing outreach frequency up as the retailer has a too many items to count. With more items, consumers dont mind receiving multiple weekly alerts, especially when the holiday nears and last minute gift solutions can be solved at Wal-Mart.
