Quick Stats: Have Students Graduated from E-Mail?

eMarketer Article
October 2008 ROI Study

• More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails.
• The majority of respondents said companies were not effectively speaking to them personally through e-mail.
• 2/3 of students surveyed said they rarely or never took action after reading marketing e-mails.