Mobile Coupons: Awareness to Action
“Mobile coupons tie users from awareness to action.”
Marketers spend $15 billion dollars on coupons every year just in the US, and the economic downturn means consumers are likely to start looking for more discounts. With handset penetration north of 80% according to the Telecommunications Industry Association, the time for widespread mobile coupon usage may have come.
Many types of mobile coupons and several ways of using the offers sent to their phones. Consumers can send texts to codes for specific offers, access the service directly or get SMS alerts when new coupons become available. Also, targeted coupon code offers based on their location, age and gender, which can redeemed at the point of sale.
