Msgme Campaign Spotlight: Red Light Management
Campaign Overview
Red Light Management artist, Dave Matthews Band has over one million fans in the general email subscriber database and paid online memberships. The management company wanted to continue its fan-centric philosophy and create a direct-to-consumer mobile marketing channel. For Red Light Management, creating innovative ways to deliver its artists’ music to their fans has always been a key marketing initiative.
Mobile Objectives
Create and build Red Light Management mobile subscriber lists and drive the label’s direct-to-consumer marketing strategy with mobile.
Marketing Tactics
Using the Msgme platform, Red Light Management plans to build mobile subscriber lists to support online promotions, email campaigns and traditional print advertising. Integrating online mobile widgets and mobile calls-to-action on ad placements, Red Light Management provides fans additional touch points to enter their mobile number and stay informed with its artists.
For example, Dave Matthews Band fans can text DMB to 67463 (MSGME) and join the mobile subscriber list and receive exclusive band news, updates, tour dates, interactive polls and purchase multimedia content direct on their mobile device. The management company recently enhanced fans’ in-venue experience with text-2-screen interactivity for the 2008 North American Music Builds Tour featuring artists Third Day, SwitchFoot, Robert Randolph & the Family Band and Jars of Clay.
Conclusion
Red Light Management has been a Waterfall Mobile client since 2007 with Dave Matthews Band its first artist to begin building an opt-in mobile subscriber database. With Msgme’s flexible account management tools, the management company can monitor mobile campaign performance, view reports and analytics and edit any campaign in real-time to maximize marketing ROI. Creating exclusive mobile marketing channels, Red Light Management enhances its artists’ fans’ user experience, delivers desired content and strengthens its relationship with loyal fans.
For more information on Msgme or mobile text and voice marketing campaigns, please contact your account manager or email sales@waterfallmobile.com.
