Ford Turns to Mobile to Showcase New Car Model
“Ford Flex saw a 1.41 percent click-through-rate from a mobile campaign that Ford Motor Co. used to promote the launch of the new car model by driving consumers to the Flex WAP site.”
Ford created a mobile WAP site to promote its 2009 Ford Flex. Last Fall, Ford created a mobile WAP site for its Lincoln MKS to engage and target young mobile savvy consumers. With automotive ad spends second only to retail, Ford is targeting audiences and extending its reach with a cost-effective mobile channel with real-time campaign results and analysis.
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Industry Case Study: Ford’s Lincoln MKS Mobile Campaign
