Beck Media Shows the Power of Mobile: Green Beer Finder

Just in time for St. Patrick’s Day (Tues., Mar. 17), Beck Media & Marketing may have unlocked the greatest potential yet for the mobile platform: a text message-based search engine to find green beer.

Mobile phone owners in four major cities (San Francisco, Los Angeles, Boston and New York City) can text GREENBEER to 67463. After selecting your closest neighborhood, the system will match you with a nearby pub or brewery serving the time-honored, magically green concoction for St. Patty’s Day.

Cheers!