BLOGTALKRADIO Mobile Marketing Interview Features Waterfall Mobile

For a fascinating dive into the world of mobile marketing, check out this week’s Blogtalkradio discussion titled “Mobile Marketing: What is it and how can it be used to grow your business?” The panelists include our own Matt Silk, SVP of Waterfall Mobile, and Matt is joined by three other panelists: Kim Dushinski, author of “The Mobile Marketing Handbook;” Kim Graham Lee, CEO of Vontoo; and Michael Becker, VP of Mobile Strategies at iLoop Mobile.

The interview runs a bit over sixty minutes and hits on a variety of hot topics including the advantages and disadvantages of mobile marketing, industry best practices and case studies, demographics typically targeted with mobile campaigns, the different campaigns available in the mobile marketing toolset, typical budget allocations and more. The interview is a great industry 101 for anyone new to the subject of mobile marketing but also has some great insights and marketing advice for experienced marketers as well.

You can listen to the podcast here:

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