Thank You E-mail Marketing!
According to Internet Retailer’s new survey of retailers and manufacturers, a variety of innovative e-mail marketing tactics are increasing the effectiveness of the medium. Following up on a recent blog entry about the importance of CRM, these tactics are all fantastic additional ways to further extend your company’s relationship with its customers.
And the best part – the tactics mentioned in the article don’t need to apply exclusively to e-mail marketing. Rather than wait two years for someone to publish the same results and guidance on mobile marketing, I’m going to go out on a limb here and propose that these very same tactics can hone your mobile marketing as well!
Each of the tactics mentioned in Internet Retailer’s survey would also increase ROI for mobile marketing efforts and require very little effort to execute:
- 38.8% are triggering e-mail marketing messages based on behaviors or events.
- 36.5% are personalizing messages (such as by addressing customers by first name)
- 28.2% are adding Forward-to-Friend links
- 22.7% are leveraging transactional messaging for marketing communications
- 18.4% are providing multiple options during the opt-out process (for ex., opt out of promotional e-mails but receive newsletter)
- 17.6% are including customer reviews
- 14.1% are adding Share This links to social networks
- 13.3% are adding more video-related content
If you’d like to learn more about how Waterfall Mobile can help your campaign leverage some of these tactics to extend your company’s relationship with its customers, hit me up at msilk@waterfallmobile.com.
