Credit Where Credit is Due

Mobile Demystified is the in-house blog for Waterfall Mobile – so we rarely, if ever, give air time to our distinguished competitors in the digital messaging space.  But I do have to hand it to Hipcricket’s Jeff Hasen.

His Mobile Marketer essay on the more or less total lack of a mobile presence during the Super Bowl is right on point: precise, funny, indignant, and full of good ideas.

If linking to a competitor – once – is all I must do in order to get major brands to incorporate mobile calls-to-action in their Super Bowl ads, then so be it.

– Matt

PS: Am I the only one who misses the Bud Bowl?