Benefit from Mobile – E-Commerce Times

I recently wrote a post for E-Commerce Times covering ways to leverage the mobile channel.

As we all know, mobile is a great way to drive sales and is an excellent addition to any marketing and advertising campaign you have running.

In the post, I run through some mobile no-brainers – SMS store locators, mobile subscription lists, and mobile websites – to more innovative ideas such as adding location-based services and offering SMS ordering.

You can read the full post here.

If you have any questions on using mobile to drive purchases, feel free to give me a shout at: msilk@waterfallmobile.com.

– Matt