About Waterfall

Waterfall Mobile provides enterprise-class technology solutions for mobile CRM, campaign management and emergency communications.

Msgme, the company’s flagship product, empowers wireless carriers, brand marketers, agencies, media and entertainment companies to quickly launch creative, interactive text messaging and voice marketing campaigns. The Msgme platform is licensed by brands such as Anheuser-Busch, BMW, Sears, Toyota, Warner Music Group and leading agencies and technology companies including Nokia Interactive, Phonevalley, iconmobile, TBWA \ Chiat \ Day and ClickSquared.

Waterfall’s emergency alert notification platform, AlertU, is the industry’s first two-way system deployed at numerous enterprises and organizations, including the 2.5 million student California Community College system. San Francisco-based Waterfall Mobile was founded in 2005 by a management team from E*TRADE, BEA, Oracle and Motricity and is backed by Vista Equity Partners.

For more information on Waterfall Mobile, Msgme, AlertU or other products and services offered by the company, please visit www.waterfallmobile.com, www.msgme.com or www.alertu.com.