PETA is currently doing something to promote its mobile list that I haven’t seen done before in the mobile industry. They deployed a compelling takeover ad for their own site, with a clear call-to-action to join their mobile list.
It’s smart. And more organizations, especially those with such a targeted and enthusiastic audience, should be doing it.
Keep up the good work on building your mobile list!
So what makes an ideal candidate for the sales internship program? Must be interested in mobile of course, and have excellent written and verbal communication skills.
We’re looking for creative thinkers who have a willingness and desire to learn (we’ve got some great mentors here). Extensive experience with Microsoft Office and online research is essential, and must be ready to thrive under strict deadlines. We’ve got tons of projects going on at once – so you must take initiative and manage multiple tasks effectively.
We are hiring now in our San Francisco headquarters. Read more here.
Interested parties should send a cover letter and resume to bdintern@waterfallmobile.com. School credit is available. We look forward to hearing from you.
It’s great to see companies doing good things – even better when those companies are Waterfall Mobile clients.
Our clients’ uShip and PETA have come together for the “9 Lives Drive.” uShip’s Help on Wheels – its charitable delivery vehicle – is offering free transport of some of Louisiana’s oil spill victims to PETA’s headquarters. That’s about 1,100 miles.
Despite the capped oil spill, Louisiana’s animal shelters continue to overflow as families can’t afford to support their pets as they experience significant loss of income (or need to move out of town completely). PETA is stepping in to rescue some of these pets, and uShip’s Help on Wheels vehicle is transporting them.
uShip will deliver 20 special needs cats from Denham Springs, La., to PETA’s headquarters in Norfolk, Va., where the cats have a better chance of finding permanent homes. Help on Wheels is providing the service free of charge as part of its ongoing charitable delivery efforts
uShip picked up the cats on Tuesday, August 10th and arrived at PETA’s headquarters on Wednesday, August 11th after the 18-hour drive / cat-herding effort. All of these very special cats arrived safely.
You can read the full announcement here.
As you know, Waterfall recently had the opportunity to work with PromaxBDA – The Conference 2010 in downtown Los Angeles to provide digital messaging to their audience.
iMedia Connection, a top trade publisher and event producer serving interactive media and marketing industries, must’ve like our post and coverage on how to make a conference more engaging and compelling leveraging mobile as they asked us to write an article again for them.
In this post, you can read about the tips and tricks PromaxBDA used to make its conference more engaging and get some tips from Matt on what he’d like to see more of at conferences.
You can check out Matt’s post here.
Today we announced a partnership with mGive, the leading provider of mobile services to non-profit organizations, to offer mobile giving to our clients. We are extremely excited to bring mGive’s proven technology platform to our clients.
This new strategic partnership brings industry leading mobile giving functionality to Waterfall’s current suite of offerings. Subscribers can now easily donate to charitable causes in seconds, and have the donation automatically charged to their cell phone bill.
It’s truly amazing how quickly small donations of $5 can add up to help a cause. This partnership ensures our clients can easily offer this option to its subscribers.
PETA is our first client to sign up for the offering. PETA recently launched its “Elephants Never Forget” campaign to run in conjunction with Vans Warped Tour 2010. Through the initiative, PETA will engage with Tour attendees to spread awareness of the abuse of circus elephants and encourage them to act. People can text PETA2 to 27722 to donate $5 to the cause.
You can read the full announcement here.
Waterfall’s own Matt Silk chimes in on the debate over mobile apps vs. mobile web in a guest editorial piece for iMedia Connection.
iMedia Connection is a top trade publisher and event producer serving interactive media and marketing industries.
You can check out Matt’s post here.
We recently worked with Ubisoft on an innovative digital campaign around its tentpole action game, Tom Clancy’s 
Splinter Cell: Conviction. The engagement initiative was one of the first interactive campaigns to use mobile as a means of giving away free in-game content to players.
When gamers texted WEAPON to 44144, they received a text back with a code to unlock a secret weapon in the game.
On the first day of the program, the company nearly doubled its mobile subscriber list by simply pushing out the information to its social media lists and gamer community. 80 percent of those that opted-in to the mobile list have remained on board for future updates and promotions.
Two weeks after the launch of the game, the mobile subscriber list was up more than 400 percent. The video game publisher and developer experienced an amazing redemption rate for the in-game weapon.
Ubisoft did an excellent job of engaging its consumers, and the campaign was so successful the company decided to use mobile with future game releases, including Prince of Persia.
You can download the full case study here.
We are extremely excited to provide digital messaging and CRM software to People for the Ethical Treatment of Animals (PETA). As you may know, PETA is the largest animal rights organization in the world, with more than 2 million members and supporters.
Our Msgme platform will empower PETA to build mobile subscriber lists and otherwise inspire mobile and digital activism. Our first campaign with the animal activists is “Elephants Never Forget,” and runs in conjunction with the Vans Warped Tour 2010. PETA’s goal with the campaign, which aims to maximize visibility at stops on the national tour, is to remind concert-goers that elephants never forget the beatings and isolation that they suffer at the hands of the circus.
Mobile truly gives PETA the tools to deliver its message to a laser-targeted demographic of young music fans at the Vans Warped Tour (and for its future initiatives).
You can sign up to receive campaign information by texting NEVER to 73822 (PETA2). Texters will also be added to mobile list for peta2—PETA’s youth division—and will be prompted to visit the PETA tent at the Warped Tour to pick up a free prize.
With Msgme, PETA has another platform for inspiring activism and getting members informed and engaged. You can read more about the campaign on Tonic.
Chegg, an online textbook rental service that provides textbooks to more than 6,000 colleges and universities nationwide, needed a way to reach students on-the-go. The company turned to 
the power of text messaging and mobile web and made renting textbooks easier than ever before.
The company unveiled a new mobile SMS system for checking prices by looking up the book’s International Standard Book Number (ISBN).
By texting ISBN and the book’s number to 44144 students could receive the information on the book’s availability and cost to rent. The students could then also join Chegg’s mobile subscriber list to receive coupons for discounts on future purchases.
Since launching the SMS campaign, Chegg has experienced remarkable growth. The service went from 269 users to more than 20,000 within a couple of months.
Overall, the campaign was a huge success and proved mobile is an excellent channel to stay connected with those sought after students on-the-go
You can download the full case study of the successful campaign and read more about it on CollegeNews.
This isn’t our normal thought provoking blog post, but I thought it was worth a quick mention.
Has anyone checked out Radio Shack’s new commercial with Lance Armstrong? Maybe it is because I have SMS on the brain 24X7, but I completely agree with Lance here.
Checking voicemail is always a pain, but the worst is when someone leaves a two minute message including all of the details you would have gone through in an actual phone conversation. By the end of the message you usually have to call the person anyway to clarify the details, or (at minimum) listen to the voicemail a second time.
I would much rather someone shoot over a “Call me” text and we can jump on the phone and save both of us a little time.
Am I alone here? Let’s have a vote with the Mobile Demystified readers and I will post the results back here in a week. Text VMAIL to 44144 to tell us your thoughts.
Mobile Demystified is a weblog by Waterfall Mobile, a leading solutions provider in the mobile space.
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