The Oscar Effect
Last week was really something!
In the wake of “The Cove” winning the Best Documentary Oscar, there was an explosion of interest in the film’s mobile activism list, both among viewers and members of the press.
The mobile list – which was in the tens of thousands before the Oscars – almost doubled in size.
The filmmakers behind “The Cove” now have an army of informed and motivated citizen activists receiving timely and pertinent communications. It’s really exciting to watch this play out, and to note what a great tool mobile is for rallying like-minded people behind a cause.
Ric O’Barry was seemingly everywhere last week, doing the cable news circuit and hobnobbing with the likes of Anderson Cooper and Mike Huckabee.
The New York Times, the Los Angeles Times, The Huffington Post and Mashable all covered the story, and Ellen DeGeneres even tweeted the shortcode to her 4.3 million followers via @TheEllenShow.
Mobile trade publications highlighted Waterfall Mobile’s role in this historic activism campaign, with Mobile Marketer, Mobile Marketing Watch and GoMo News all writing stories, to name only a few.
You can check out all of the coverage on the Waterfall Mobile press page.
I don’t think I’m the only one who noticed the cameras quickly pan away from one of the filmmakers’ banner with the call-to-action spelled out (right?). Luckily, people have other means of distributing a message rather than live television, and we saw that first hand last night as the Twittersphere blew up with support for the cause.