Digital Messaging for Conferences

As you know, Waterfall recently had the opportunity to work with PromaxBDA – The Conference 2010 in downtown Los Angeles to provide digital messaging to their audience.

iMedia Connection, a top trade publisher and event producer serving interactive media and marketing industries, must’ve like our post and coverage on how to make a conference more engaging and compelling leveraging mobile as they asked us to write an article again for them.

In this post, you can read about the tips and tricks PromaxBDA used to make its conference more engaging and get some tips from Matt on what he’d like to see more of at conferences.

You can check out Matt’s post here.

To The PromaxBDA Conference We Go

PromaxBDA: The Conference 2010 is coming up next week in Los Angeles from June 22-24.  And Waterfall Mobile will be there.

PromaxBDA is the world’s largest entertainment marketing, promotion and design event.  It brings together the world’s leading creative and strategic marketing professionals for dialogue, debate and discussion about the international business of television marketing, promotion and design.

I’m really excited about the “Inventions in the New Age of Engagement” panel.  It’s a conversation that will cover inventive, cutting edge and exciting campaigns that extend the reach of television brands.

Also looking forward to hearing Rishad Tobaccowala, renowned futurist and media anthropologist, discuss the opportunities and challenges facing the media marketing, digital and entertainment industries in the coming years.

But the most exciting to me is that Waterfall Mobile will be providing real-time text updates to conference goers.  If you are attending, text PromaxBDA to 44144 to receive instant updates on your mobile device.  The conference organizers have even promised a surprise or two for their mobile friends.

It’s sure to be a great event.  You can find the full agenda here and register here.

And as always, feel free to reach out if you want to meet up.  You can reach me at msilk@waterfallmobile.com.

Great Time at the Loyalty Expo

Last week I was in Orlando for Loyalty Expo, and it was an excellent event all around.

At the conference, brands came together to discuss the latest trends, technology and strategies for increasing customer loyalty and engagement.  It was exciting to be part of a panel discussing how mobile can help in building customer engagement and loyalty.  My co-panelists and I gave some real-world tips to the loyalty industry on how its members can immediately leverage the mobile channel to extend current and future programs.

(If you’re interested, the full agenda for the event is available for download here.)

More and more brands are realizing how important it is to incorporate mobile into loyalty programs.  Coca-Cola recently told Mobile Marketer that, “the mobile channel is a key component of the brand’s loyalty and customer relationship management initiatives.”

The article goes on to discuss how “in this environment of hyper-choice, consumers are overwhelmed, but mobile loyalty programs give brands a way to stand out from the rest and inspire repeat business.”

As you may know, it’s seven to ten times more expensive to acquire a new customer than it is to keep an existing one.  Not to mention the fact that customers who belong to a loyalty program visit twice as often and spend an average as four times a much as those that are not in the program.  Adding mobile gives an entire new way to communicate with customers and simplify enrollment and engagement.  And any time you can make something easier, engagement goes up.

I’m hooked!  I can’t wait for Engagement Expo in the fall.

See You at the Loyalty Expo

The Loyalty Expo is coming up next weekend in Orlando on June 6-8.  This is an excellent conference that discusses the latest trends, technology and strategies for customer engagement.

As the organizers put it, the Loyalty Expo:

is driven to be a true “voice of the customer” best practice focused engagement, loyalty, incentive/reward conference to help brands in building customer relationships.

I’ll be part of the “Keep Your Brand Top of Mind and in the Hands of Your Customers” panel on Tuesday, June 8^th.  I will be joined by Dana Warszona, Mobile Commerce Solutions Manager, Motorola’s Enterprise Mobility Solutions, and others.  My esteemed panelists and I will be discussing the benefits of mobile, specifically as it relates to building customer engagement and loyalty.

Representatives from Best Buy, Dell, Motorola, SunTrust Bank and Kaiser Permanente will all be in attendance.  This is sure to be a fantastic event.

You can find the full agenda for the conference here and you can register here.

And PS: if any of our readers are in attendance, I’d love to meet up.  You can reach me at msilk@waterfallmobile.com.

Lead Generation @ Conferences Revisited

Booth babes, biz card swapping, badge-scanning: they’re all tried and tested ways to get leads at conferences and tradeshows. But what if you could automate your lead generation and free up staff by taking advantage of a lead-generation tool that doubles as a marketing outreach program?

Now you can use the same technology that advertisers put to use at concerts and sports games while tailoring the experience to your smaller company’s needs. The best part is it’s incredibly easy to set up in only a handful of steps.

1. Set up a subscription list campaign, and be sure to “reply-enable” the messages.
2. Place the mobile call-to-action on signage and marketing materials in your booth.
3. Tell your subscribers to reply with their e-mail address.
4. Collect the e-mail addresses and start marketing to your new subscribers!

That’s all it takes to build a mobile subscription list while at the same time capturing the e-mail addresses of potential customers.  You can even take the automation one step further and coordinate with your e-mail marketing efforts to deliver a full color brochure to their inbox that night.

Of course I’d recomend using Msgme, you can sign up for a free account have a test campaign up and running in minutes.

2009 Waterfall Mobile Industry Event Calendar

Billboard Digital Music Live! at CES
January 7, 2009 – Las Vegas, NV
Website

Digital Hollywood at CES
January 7-10, 2009 – Las Vegas, NV
Website

CES
January 8-10, 2009 – Las Vegas, NV
Website

Tech Crunch Cruchies 2008 Awards
January 9, 2009 – San Francisco, CA
Website

OMMA Social
January 26, 2009 – San Francisco, CA
Website

NATPE
January 26-29, 2009 – Las Vegas, NV
Website

IAB Networking
January 28, 2009 – New York, NY
Website

AlwaysOn OnMedia NYC
February 2-4, 2009 – New York, NY
Website

iMedia Connection – Brand Summit
February 8-11, 2009 – Coconut Point, FL
Website

Ad Age Marketing 50 Awards
February 11, 2009 – New York, NY
Website

Association of California Community College Administrators
February 18-20, 2009 – New York, NY
Website

American of Association School Administrators
February 19-21, 2009 -San Francisco, CA
Website

Gartner Wireless and Mobile Summit
February 23-25, 2009 – Chicago, IL
Website

Billboard 8th Annual Music and Money Symposium
March 5, 2009 – New York, NY
Website

SXSW
March 13-22, 2009 – Austin, TX
Website

Campus Technology Innovator Awards
March 14, 2009
Website

Mobile Content and Marketing Strategies
March 18-19 – New York, NY
Website

Digital Hollywood Media Summit
March 18-19, 2009 – New York, NY
Website

iMedia Breakthrough Summit
March 22-25, 2009 – Florida, FL
Website

OMMA Global Hollywood
March 23-24, 2009 – Hollywood, CA
Website

Billboard Mobile Entertainment Live!
March, 31, 2009 – Las Vegas, NV
Website

CTIA Wireless - Las Vegas
April 1-3, 2009 – Las Vegas, NV
Website

Ad Age Digital Conference
April 7-8, 2009 – New York, NY
Website

California College University Police Chiefs Association
April 8-10, 2009 -Lake Tahoe, CA
Website

eMarketing Conference
April 21-22, 2009 – San Francisco, CA
Website

ad:tech San Francisco
April 21-23, 2009 – San Francisco, CA
Website

Digital Out of Home
April 23, 2009 – New York, NY
Website

Forrester’s Marketing Forum 2009
April 23-24, 2009 – Orlando, FL
Website

Campus Safety Conference
April 26-28, 2009 – Tampa, FL
Website

iMedia Connection – Driving Interactive
April 27-28, 2009 – Huntington Beach, CA
Website

AlwaysOn – OnHollywood
April 27-29, 2009 – Hollywood, CA
Website

Interactive Media Conference and Tradeshow
May 6-7, 2009 – New Orleans, LA
Website

iMedia Connection – Entertainment Marketing Summit
June – 2009 – Los Angeles, CA
Website

iMedia Connection – Brand Summit
June 10, 2009 – Colorado Springs, CO
Website