Lead Generation @ Conferences Revisited

Booth babes, biz card swapping, badge-scanning: they’re all tried and tested ways to get leads at conferences and tradeshows. But what if you could automate your lead generation and free up staff by taking advantage of a lead-generation tool that doubles as a marketing outreach program?

Now you can use the same technology that advertisers put to use at concerts and sports games while tailoring the experience to your smaller company’s needs. The best part is it’s incredibly easy to set up in only a handful of steps.

1. Set up a subscription list campaign, and be sure to “reply-enable” the messages.
2. Place the mobile call-to-action on signage and marketing materials in your booth.
3. Tell your subscribers to reply with their e-mail address.
4. Collect the e-mail addresses and start marketing to your new subscribers!

That’s all it takes to build a mobile subscription list while at the same time capturing the e-mail addresses of potential customers.  You can even take the automation one step further and coordinate with your e-mail marketing efforts to deliver a full color brochure to their inbox that night.

Of course I’d recomend using Msgme, you can sign up for a free account have a test campaign up and running in minutes.

2009 Waterfall Mobile Industry Event Calendar

Billboard Digital Music Live! at CES
January 7, 2009 – Las Vegas, NV
Website

Digital Hollywood at CES
January 7-10, 2009 – Las Vegas, NV
Website

CES
January 8-10, 2009 – Las Vegas, NV
Website

Tech Crunch Cruchies 2008 Awards
January 9, 2009 – San Francisco, CA
Website

OMMA Social
January 26, 2009 – San Francisco, CA
Website

NATPE
January 26-29, 2009 – Las Vegas, NV
Website

IAB Networking
January 28, 2009 – New York, NY
Website

AlwaysOn OnMedia NYC
February 2-4, 2009 – New York, NY
Website

iMedia Connection – Brand Summit
February 8-11, 2009 – Coconut Point, FL
Website

Ad Age Marketing 50 Awards
February 11, 2009 – New York, NY
Website

Association of California Community College Administrators
February 18-20, 2009 – New York, NY
Website

American of Association School Administrators
February 19-21, 2009 -San Francisco, CA
Website

Gartner Wireless and Mobile Summit
February 23-25, 2009 – Chicago, IL
Website

Billboard 8th Annual Music and Money Symposium
March 5, 2009 – New York, NY
Website

SXSW
March 13-22, 2009 – Austin, TX
Website

Campus Technology Innovator Awards
March 14, 2009
Website

Mobile Content and Marketing Strategies
March 18-19 – New York, NY
Website

Digital Hollywood Media Summit
March 18-19, 2009 – New York, NY
Website

iMedia Breakthrough Summit
March 22-25, 2009 – Florida, FL
Website

OMMA Global Hollywood
March 23-24, 2009 – Hollywood, CA
Website

Billboard Mobile Entertainment Live!
March, 31, 2009 – Las Vegas, NV
Website

CTIA Wireless - Las Vegas
April 1-3, 2009 – Las Vegas, NV
Website

Ad Age Digital Conference
April 7-8, 2009 – New York, NY
Website

California College University Police Chiefs Association
April 8-10, 2009 -Lake Tahoe, CA
Website

eMarketing Conference
April 21-22, 2009 – San Francisco, CA
Website

ad:tech San Francisco
April 21-23, 2009 – San Francisco, CA
Website

Digital Out of Home
April 23, 2009 – New York, NY
Website

Forrester’s Marketing Forum 2009
April 23-24, 2009 – Orlando, FL
Website

Campus Safety Conference
April 26-28, 2009 – Tampa, FL
Website

iMedia Connection – Driving Interactive
April 27-28, 2009 – Huntington Beach, CA
Website

AlwaysOn – OnHollywood
April 27-29, 2009 – Hollywood, CA
Website

Interactive Media Conference and Tradeshow
May 6-7, 2009 – New Orleans, LA
Website

iMedia Connection – Entertainment Marketing Summit
June – 2009 – Los Angeles, CA
Website

iMedia Connection – Brand Summit
June 10, 2009 – Colorado Springs, CO
Website