Tag Archives: FEATURES

Sep200917

Chris

0

Release: Msgme v2.6

We are happy to announce that the latest version of Msgme (2.6) was recently released and includes many new features and enhanced functionality.

Highlights of the release include:

  • Location Verification Plugin – Collect location information such as state and zip code to later target and segment subscribers. With our new plugin infrastructure built directly into the Campaign Edit, users can set up new campaigns that include / exclude specific geographic areas instantly and easily.
  • MO (Mobile Originated) Routing – Control user activity and direct MOs to specific account keywords. In other words, you can now have multiple CTAs w/ unique keywords, point them all to one Msgme subscription and track everything in the Message Activity report.
  • New APIs – Leverage more great Msgme functionality from external platforms, products and services with our new APIs:
    • Create Campaign: Creating subscription and basic text campaigns.
    • Send Subscribers Message: Adding filter parameters (city, state, date of birth, etc…) to subscription blasts. Also enables multiple and custom messages for each number.
    • Get Message Activity: Retrieve message activity per account, short code, keyword or MSIDN.
    • Get Delivery Receipts: Retrieve specific message delivery information from aggregators, carriers and handsets.
    • A complete list of Msgme APIs and enhancements is located here.
  • Updated Pricing – Message pricing packages have been updated to add more messaging and decrease overage rates. As our business scales to new volume tiers, we want to share those cost savings with our clients. Existing client accounts will be automatically upgraded in October 2009.
  • Enhanced Wallpaper Delivery – Clients may now upload 5 files of different aspect ratios for any wallpaper campaign. This ensures a much higher quality wallpaper delivery across a larger number of devices – all served through the self-service interface directly.
  • Developer Site Enhancements – We enhanced and upgraded our developer site with new content and API enhancements. Be sure to check out the developer forums in the Community section for FAQs, tips from other developers and direct discussions with our engineering team. See more at:  developer.msgme.com.

It was a great team effort these last few months and we hope you’ll enjoy the release. We’re off to the waterfront today to enjoy an afternoon of relaxation, food and cocktails in this beautiful city of San Francisco we get to call home.

May200921

Chris

0

Release: Msgme v2.5

We are happy to announce that the latest version of Msgme was released on Monday, May 18th. Hats off to the engineering and product teams for the long hours and late nights. I’ll buy the first round.

Highlights of the release include:

  • Enhanced Message Parsing – After a deep analysis of all messaging traffic on Msgme, we’ve improved the platform parsing logic intelligence to accommodate the increasingly complex campaigns our clients are creating. The result is increased subscription conversion rates, increased campaign interaction rates and an overall better user messaging experience.
  • New Plugin Architecture – We’ve added a new plugin service to the platform that allows customization of the typical message flow of established campaigns. Plugins run within the platform, allowing direct customization of Campaign Management, including tracking of all interaction and results.
  • New APIs – We’ve added to our growing list of developer APIs by introducing Send-to-Friend and SMS Callback APIs. Send-to-Friend allows IVR callers or visitors to a website to send a customized IVR call to their friends introducing them to a particular promotion. The SMS Callback API allows a user to receive a callback from an IVR site after texting a mobile keyword. For more information on how to take advantage of these or other APIs, please contact your account manager or sales@msgme.com.
  • Binary Enhancements – We’ve optimized our binary delivery system across all carriers after exhaustive analysis and testing of the handsets that use our platform.
  • Messaging Reporting – We’ve added more details to the messaging report such as phone number and exact interaction results. Each report is exportable into .csv format for more detailed analysis within your preferred spreadsheet tool.
  • Compliance Maintenance – In an effort to keep in mobile marketing compliance, and to protect the end user participants in campaigns, we’ve increased the ways a user can opt-out/unsubscribe to single or multiple campaigns. All of this follows strict Mobile Marketing Association and carrier compliance standards.
  • Platform Hardware Upgrades – We’ve upgraded our server farm with faster CPUs, 64-bit processing, and increased RAM. This more than doubles our impressive message-per-second output for our larger outbound blast customers.

It was great release, and after a day or two of well deserved relaxation, we’re jumping in for v2.6. Time to do it again.