Waterfall’s own Matt Silk evaluates the myths and realities of LBS (Location Based Services) in a guest editorial for iMedia Connection that posted today.
iMedia Connection is a top trade publisher and event producer serving interactive media and marketing industries.
You can check out Matt’s post here.
In a recent iMedia Connection article, Matt Silk, senior vice president, Waterfall Mobile, highlights effective mobile marketing tactics savvy retailers and marketers need to consider.
6 Effective Mobile Tactics
A Waterfall Mobile article by Matt Silk
To draw consumers into brick-and-mortar stores, you need to engage them — and no channel makes it easier than mobile. Here are a few methods that are proven to work.
Santa Claus should not text while driving his sleigh, but this holiday season, smart businesses should be focusing on mobile to drive results. Many retailers kicked off their holiday selling season on Black Friday by opening their doors before dawn and spending millions on advertising campaigns to publicize incredible deals at bargain-basement prices for one of the busiest shopping days of the year.
Yet, despite heavy national TV, print and online pushes for the country’s biggest retailers, many major brick-and-mortar retailers have not begun to implement even the simplest forms of mobile marketing to expand engagement with their customers. They should take a cue from the few mobile-savvy retailers this holiday season.
If you want a marketing platform that offers reach, ease of entry, targeting and interactivity, then text marketing has it all.
When most of us think about SMS, we envision the (sometimes creatively) abbreviated messages, like “R u on yr way home?” But in addition to being a convenient and addictive personal communication tool, SMS is proving to be a great platform to help marketers reach and engage hard-to-find audiences.
Due to the personal nature of communicating with consumers on their mobile phones, marketers need to get smart about the medium and how to tap its potential to not only push information to consumers, but to spark a conversation with them. So, here are the things you need to remember about SMS Advertising.
1. There is big reach in text messaging, and audiences are already opted-in.
Don’t worry about having to deal with fragmentation. If you want to reach tens of millions of consumers through their phones, you can do it today. Moreover, the demographics of this consumer base are not purely teens or twentysomethings; lots of other demographics opt-in for SMS content as well.
Mobile Demystified is a weblog by Waterfall Mobile, a leading solutions provider in the mobile space.
There's an RSS feed available, if you'd like to follow us in your preferred news reader.
