Great News from WaveMarket

Recently, Waterfall Mobile announced it will now be providing location-based mobile marketing services to customers through a new partnership with WaveMarket.

Today, our friends over at WaveMarket put out some exciting news: T-Mobile has joined the company’s Veriplace® Cloud Location Platform.

Congratulations to our partners at WaveMarket.  We are looking forward to our continued work with you!

The More You Know – Talking LBS

I recently read a post on Geofencing and Location-Based Messaging from Mobhappy (you can read it here). After reading the post, I reached out to the author Carlo Longino to continue the conversation.

The result, I did a Q&A with Mobhappy on the value of LBS. You can read the full post here.

In the Q&A, we discuss the value of LBS from the consumer perspective, the need for compelling messaging, and just how “relevant” messages should be for the consumer.

Take a look at the post, and I would love to hear if you agree or disagree. As always, you can reach me at: msilk@waterfallmobile.com if you want to discuss further.

You can also follow Carlo Longino on Twitter @caarlo (or me at @WaterfallMobile).

– Matt

Digiday Mobile – Who’s Coming With Me?

I’m going to be in Los Angeles on Monday for Digiday: Mobile participating in a panel about location-based services – a topic that has been getting a lot of attention recently.

The Digiday panel, entitled “Location, Location, Location,” should be a very informative discussion about LBS – where carriers fit in; overcoming privacy concerns; the basics on geofencing and the technology that drives mobile marketing LBS; and ROI-tracking.

I’m very much looking forward to sharing the panel with reps from Verizon, NAVTEQ, JiWire and Geodelic.  And I am especially excited to share the stage with Steve Madden and to hear more about that brand’s mobile plans.

You can find the full Digiday agenda here.

If any Mobile Demystified readers will be in attendance, I’d love to meet up.  You can reach me at msilk@waterfallmobile.com.

See you in L.A.!

– Matt

Location, Location, Location

Today Waterfall Mobile is announcing a new strategic partnership with WaveMarket to power location-enabled mobile messaging.

As Mobile Demystified readers know, I’ve had LBS (location-based service) on the brain recently, and that’s because of this exciting new capability that will now be available to Waterfall customers.

WaveMarket’s Veriplace® product can access the location of all 125MM phones on the AT&T and Sprint networks with no application download required.  Waterfall will be able to leverage that capability to bring still more targeted location-aware marketing to Msgme’s already robust skill set.

The full press release on Waterfall + WaveMarket is here.

Benefit from Mobile – E-Commerce Times

I recently wrote a post for E-Commerce Times covering ways to leverage the mobile channel.

As we all know, mobile is a great way to drive sales and is an excellent addition to any marketing and advertising campaign you have running.

In the post, I run through some mobile no-brainers – SMS store locators, mobile subscription lists, and mobile websites – to more innovative ideas such as adding location-based services and offering SMS ordering.

You can read the full post here.

If you have any questions on using mobile to drive purchases, feel free to give me a shout at: msilk@waterfallmobile.com.

– Matt