Waterfall’s own Matt Silk evaluates the myths and realities of LBS (Location Based Services) in a guest editorial for iMedia Connection that posted today.
iMedia Connection is a top trade publisher and event producer serving interactive media and marketing industries.
You can check out Matt’s post here.
Waterfall’s own Matt Silk outlines best practices for mobile marketing in an exclusive opinion essay for DMNews that posted today.
DMNews, which celebrates its 30th anniversary this year, is acknowledged as one of the top trade publications in the direct marketing space. This is Matt’s second post for DMNews’ “InDirectly” blog.
You can check out Matt’s post here.
For a fascinating dive into the world of mobile marketing, check out this week’s Blogtalkradio discussion titled “Mobile Marketing: What is it and how can it be used to grow your business?” The panelists include our own Matt Silk, SVP of Waterfall Mobile, and Matt is joined by three other panelists: Kim Dushinski, author of “The Mobile Marketing Handbook;” Kim Graham Lee, CEO of Vontoo; and Michael Becker, VP of Mobile Strategies at iLoop Mobile.
The interview runs a bit over sixty minutes and hits on a variety of hot topics including the advantages and disadvantages of mobile marketing, industry best practices and case studies, demographics typically targeted with mobile campaigns, the different campaigns available in the mobile marketing toolset, typical budget allocations and more. The interview is a great industry 101 for anyone new to the subject of mobile marketing but also has some great insights and marketing advice for experienced marketers as well.
You can listen to the podcast here:
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In a recent Mobile Marketer article, Matt Silk, senior vice president, Waterfall Mobile, speaks with Dan Butcher, predicting Super Bowl XLIII will provide consumers more mobile marketing calls-to-action.
Super Bowl ads will include more cross-platform calls to action this year, according to Waterfall Mobile.
Mobile Marketer’s Dan Butcher interviewed Matt Silk, the company’s Los Angeles-based senior vice president, who predicts that this year’s Super Bowl will have more calls to cross-platform action, via Web site URLs and text messaging short codes. Here is what Mr. Silk had to say:
Why does Waterfall Mobile expect the number of SMS call-outs to increase during this year’s Super Bowl?
Waterfall Mobile predicts that brands will look for more accountability in their 2009 ad spends because of several contributing factors including a down economy and a trend away from pure branding and toward more cross-platform initiatives incorporating mobile, web and even direct response marketing.
In a recent iMedia Connection article, Matt Silk, senior vice president, Waterfall Mobile, highlights effective mobile marketing tactics savvy retailers and marketers need to consider.
6 Effective Mobile Tactics
A Waterfall Mobile article by Matt Silk
To draw consumers into brick-and-mortar stores, you need to engage them — and no channel makes it easier than mobile. Here are a few methods that are proven to work.
Santa Claus should not text while driving his sleigh, but this holiday season, smart businesses should be focusing on mobile to drive results. Many retailers kicked off their holiday selling season on Black Friday by opening their doors before dawn and spending millions on advertising campaigns to publicize incredible deals at bargain-basement prices for one of the busiest shopping days of the year.
Yet, despite heavy national TV, print and online pushes for the country’s biggest retailers, many major brick-and-mortar retailers have not begun to implement even the simplest forms of mobile marketing to expand engagement with their customers. They should take a cue from the few mobile-savvy retailers this holiday season.
In a recent Mobile Marketer column, Matt Silk, senior vice president, Waterfall Mobile, discusses surviving a slowing economy with mobile marketing.
Prove It or Lose It: Mobile Matters Now More Than Ever
A Waterfall Mobile article by Matt Silk
In virtually every direction, there is a storm on the horizon. Prices are up, credit is scarce, revenue is down, consumers lack confidence and marketers are being forced to fiercely defend their budgets.
When times are uncertain, our survival instinct tells us to pull back. Duck and cover. Make ourselves small to avoid being hit hard. If all you want is to survive, this is likely good advice.
However, in the competitive media and advertising marketplace for consumer mindshare and discretionary dollars, if you are just trying to survive, chances are you will not. There are too many players trying to expand their businesses while you are just trying to protect yours.
So, to survive, you need to focus on deepening your engagement with existing customers and profitably finding new customers.
Waterfall Mobile’s Matt Silk, Senior Vice President, will be a guest panelist for the Jupiter Media Events’ Mobile Content and Marketing Expo, Tuesday, October 7 at 1 pm.
Event: Jupiter Media Events’ Mobile Content and Marketing Expo
When: Tuesday, October 7, 2008
Time: 1pm
Location: San Jose Marriott – San Jose, CA
Mr. Silk will share his thoughts and mobile industry experiences during the discussion panel, Mobile Messaging 2.0.
Messaging has moved beyond simply sending texts and pictures. SMS has become a key marketing tool and a way for consumers and businesses to keep in constant communication. But, along with all the positive advancements, there’s a huge negative force – spam – that threatens to derail the future of mobile messaging. This discussion will focus on how to take advantage of the popularity of messaging without putting your customers at risk.
View the Jupiter event’s Mobile Messaging 2.0 session.
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