Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.
“The text-message audience is there, it’s now up to marketers to create a reason that consumers would want to relate to them through such a personal and immediate medium.”
– Nic Covey, Chicago-based director of insights for Nielsen.
“The mobile device is the first screen for Generation Y. It’s their lifeline and a significant opportunity for brands that covet this audience.”
Studies and reports indicate that mobile devices are the center point for youth life. The best way to engage young consumers is with mobile marketing.
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Mobile commerce: It’s a reality
“Targeting retailers, mobile marketers and service providers, Mobile Marketer’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.”
The mobile commerce guide targets major retailers, marketers, advertising agencies, service providers, site developers, ad networks, analytics companies and provides insight on the mobile commerce industry.
In a recent Mobile Marketer column, Matt Silk, senior vice president, Waterfall Mobile, discusses surviving a slowing economy with mobile marketing.
Prove It or Lose It: Mobile Matters Now More Than Ever
A Waterfall Mobile article by Matt Silk
In virtually every direction, there is a storm on the horizon. Prices are up, credit is scarce, revenue is down, consumers lack confidence and marketers are being forced to fiercely defend their budgets.
When times are uncertain, our survival instinct tells us to pull back. Duck and cover. Make ourselves small to avoid being hit hard. If all you want is to survive, this is likely good advice.
However, in the competitive media and advertising marketplace for consumer mindshare and discretionary dollars, if you are just trying to survive, chances are you will not. There are too many players trying to expand their businesses while you are just trying to protect yours.
So, to survive, you need to focus on deepening your engagement with existing customers and profitably finding new customers.
Mobile Marketer Daily has released its first edition of its Classic Guide to Mobile Advertising. A good source for mobile information.
“Targeting advertisers, media planners and buyers, agency executives, publishers, teleservices pros, carrier officials and service providers, this guide is chock-full of information on how to conceive, execute and analyze mobile ad campaigns.”
Mobile Demystified is a weblog by Waterfall Mobile, a leading solutions provider in the mobile space.
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