Msgme: The Mobile Shopper Program

An innovative and exciting marketing solution for department stores and retail shops, Mobile Shopper is an affordable tool to connect consumers to latest fashion trends through mobile. Shoppers will be able to stay connected to current crazes with picture downloads, receive mobile alerts on store sales and events, and be rewarded with specialty mobile coupons for discounts at their favorite places to update their style. When using mobile, the marketing channel becomes a personal and customized way of delivering fashion, with Waterfall Mobile’s Mobile Shopper being the link to perfect the shopping experience.

View The Mobile Shopper Program (PDF)

Anheuser-Busch Runs Text Campaign for Free Gas

Mobile Marketer

Anheuser-Busch taps into its target market with mobile. Young adults, highly mobile, beer drinkers, interested in receiving updates on coupons and discounts.

Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.

The brewer is using agency Interactive Mediums’ TextMe for Business mobile marketing platform to give consumers a chance to win free gas for a year. Consumers in North Carolina, South Carolina and Virginia are asked to text BUD to 839863 to enter the “Gas Up and Go” SMS sweepstakes.

“This text-messaging platform is a more efficient, automated way to hold a sweepstakes as opposed to traditional means,” said Chris Watland, managing director of Interactive Mediums, Chicago.

“It boosts response rates and raises Anheuser-Busch’s brand awareness by interacting with its customers, especially young adults 21 and over who drink Budweiser,” he said. “It catches customers’ attention and, ultimately, gets them to drink more beer.”

View original article.

Industry Stats: Size of US Mobile Audience

M:Metrics issued their February 2008 Benchmark Survey that provides some updated stats around mobile audience and consumption rates in the US and abroad.

Industry Stats: SMS Reach and Response Study

SMS Reach and Response Study

A great study done by Limbo and eMarketer about SMS reach and response rates compared to other types of mobile ads:

Those who had seen a mobile ad were most likely to have seen an SMS message. Fewer had seen mobile TV and video ads.

SMS messaging is compelling for many marketers because consumers are very likely to pay attention to text messages.

Text messages had the highest rate of interaction for any rich media type measured in PointRoll‘s “Entertainment Analysis” report. Text messages had an interaction rate of nearly 13% when used as part of entertainment rich media campaigns fielded in 2006 and the first quarter of 2007-more than video, audio or gaming.

(Source: eMarketer)