Msgme Campaign Spotlight: Alpine Meadows’ Mobile Snow Alerts

Alpine Enhances Resort Experience
For a second ski season, Lake Tahoe’s premiere winter resort destination Alpine Meadows Ski Resort has incorporated the interactivity of mobile into its multichannel marketing strategy. With the flexibility and immediacy of mobile, the resort improves its marketing reach, builds two-way relationships with consumers and enhances their ski resort experience.  Alpine’s exclusive mobile channel is powered by the interactive text and voice marketing platform, Msgme. The resort offers real-time mobile snow alerts, exclusive resort promotions, lift ticket coupons and discounts, on-mountain news and more.

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2009 Waterfall Mobile Industry Event Calendar

Billboard Digital Music Live! at CES
January 7, 2009 – Las Vegas, NV
Website

Digital Hollywood at CES
January 7-10, 2009 – Las Vegas, NV
Website

CES
January 8-10, 2009 – Las Vegas, NV
Website

Tech Crunch Cruchies 2008 Awards
January 9, 2009 – San Francisco, CA
Website

OMMA Social
January 26, 2009 – San Francisco, CA
Website

NATPE
January 26-29, 2009 – Las Vegas, NV
Website

IAB Networking
January 28, 2009 – New York, NY
Website

AlwaysOn OnMedia NYC
February 2-4, 2009 – New York, NY
Website

iMedia Connection – Brand Summit
February 8-11, 2009 – Coconut Point, FL
Website

Ad Age Marketing 50 Awards
February 11, 2009 – New York, NY
Website

Association of California Community College Administrators
February 18-20, 2009 – New York, NY
Website

American of Association School Administrators
February 19-21, 2009 -San Francisco, CA
Website

Gartner Wireless and Mobile Summit
February 23-25, 2009 – Chicago, IL
Website

Billboard 8th Annual Music and Money Symposium
March 5, 2009 – New York, NY
Website

SXSW
March 13-22, 2009 – Austin, TX
Website

Campus Technology Innovator Awards
March 14, 2009
Website

Mobile Content and Marketing Strategies
March 18-19 – New York, NY
Website

Digital Hollywood Media Summit
March 18-19, 2009 – New York, NY
Website

iMedia Breakthrough Summit
March 22-25, 2009 – Florida, FL
Website

OMMA Global Hollywood
March 23-24, 2009 – Hollywood, CA
Website

Billboard Mobile Entertainment Live!
March, 31, 2009 – Las Vegas, NV
Website

CTIA Wireless - Las Vegas
April 1-3, 2009 – Las Vegas, NV
Website

Ad Age Digital Conference
April 7-8, 2009 – New York, NY
Website

California College University Police Chiefs Association
April 8-10, 2009 -Lake Tahoe, CA
Website

eMarketing Conference
April 21-22, 2009 – San Francisco, CA
Website

ad:tech San Francisco
April 21-23, 2009 – San Francisco, CA
Website

Digital Out of Home
April 23, 2009 – New York, NY
Website

Forrester’s Marketing Forum 2009
April 23-24, 2009 – Orlando, FL
Website

Campus Safety Conference
April 26-28, 2009 – Tampa, FL
Website

iMedia Connection – Driving Interactive
April 27-28, 2009 – Huntington Beach, CA
Website

AlwaysOn – OnHollywood
April 27-29, 2009 – Hollywood, CA
Website

Interactive Media Conference and Tradeshow
May 6-7, 2009 – New Orleans, LA
Website

iMedia Connection – Entertainment Marketing Summit
June – 2009 – Los Angeles, CA
Website

iMedia Connection – Brand Summit
June 10, 2009 – Colorado Springs, CO
Website

Estate Agents – The Next Big Mobile Advertisers?

MobiAdNews

Mobile real estate content providers are on the rise, with new mobile companies offering SMS and MMS based solutions targeted at real estate professionals.

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Related Msgme programs, The Mobile Realtor Program.

Prove It or Lose It: Mobile Matters Now More Than Ever, By Matt Silk

In a recent Mobile Marketer column, Matt Silk, senior vice president, Waterfall Mobile, discusses surviving a slowing economy with mobile marketing.

Prove It or Lose It: Mobile Matters Now More Than Ever
A Waterfall Mobile article by Matt Silk

In virtually every direction, there is a storm on the horizon.  Prices are up, credit is scarce, revenue is down, consumers lack confidence and marketers are being forced to fiercely defend their budgets.

When times are uncertain, our survival instinct tells us to pull back. Duck and cover. Make ourselves small to avoid being hit hard. If all you want is to survive, this is likely good advice.

However, in the competitive media and advertising marketplace for consumer mindshare and discretionary dollars, if you are just trying to survive, chances are you will not. There are too many players trying to expand their businesses while you are just trying to protect yours.

So, to survive, you need to focus on deepening your engagement with existing customers and profitably finding new customers.

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The Waterfall Mobile Price Guarantee

Many clients have expressed concern over the uncertainty introduced by recent mobile industry news on Thursday, October 9, when Verizon Wireless announced it would charge an extra $0.03 cent transaction fee for each SMS message sent to Verizon subscribers. On Monday, October 13, Verizon then clarified the charge would not be imposed at this time, citing the announcement was intended to be an internal Verizon discussion only.

We are committed to providing a cost-effective, interactive service for marketers to create and enhance two-way mobile relationships with loyal customers. Waterfall Mobile’s Price Guarantee provides customers fixed platform costs and allow marketers to focus on launching effective mobile campaigns, building brand excitement and increasing marketing ROI in 2009.

Below are details on the industry’s first mobile price guarantee program:

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Msgme Campaign Spotlight: Nebraska Book Company

Campaign Overview
Leading North American textbook distributor, Nebraska Book Company, Inc., (NBC) wanted to integrate mobile marketing into its national college bookstore marketing strategy.

Campaign Objectives
1. Provide NBC’s 280 college bookstores with mobile marketing solutions
2. Drive traffic to its retail locations and strategically increase sales
3. Appeal to a younger interactive mobile demographic
4. Build exclusive NBC mobile subscriber lists to send promotions and discounts

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Msgme Feature Spotlight: Messge Flow Window

No need to enlist a neurological metrics expert to improve your chances of gaining consumer attention. Marketers and content creators can often spend hours crafting the “perfect” marketing pitch or message tone for an interactive campaign.

With Msgme’s Message Flow Window allows marketers to draft, view and edit mobile marketing campaign messaging instantly. The Message Flow Window enables Msgme account managers to preview text and the screen layout mobile consumers will receive. Providing a clear and engaging mobile message enhances potential customers and subscribers’ user experience, critical to any campaign ROI. The ability to test messaging is a critical component to an effective tactical marketing plan.

Msgme will automatically attach mandatory carrier text to all outgoing messages. The Message Flow Window feature ensures marketers effectively create concise, powerful messages to engage mobile subscribers and deliver the best marketing ROI.

For more information on Msgme features or mobile marketing, please contact sales@msgme.com.

Msgme Campaign Spotlight: Suzuki Hayabusa Ultimate Sport Bike

Campaign Overview
The Suzuki Hayabusa mobile marketing campaign is a great example of an agency successfully integrating online mobile marketing initiatives with Msgme and maintaining brand identity. The challenge for Suzuki’s advertising agency Questus; fuse digital channels with local targeting to reach potential young urban buyers of the Suzuki Hayabusa urban sport bike through multiple touch points, including mobile.

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Msgme Campaign Spotlight: Equal Vision Records – Damiera

Campaign Overview
The Equal Vision Records wanted to make it easier for Damiera fans to connect with its indie-progressive artist. Using Msgme, Equal Vision and Damiera created a direct-to-consumer marketing campaign that effectively combines the interactivity of mobile, online promotion and traditional print advertising.

Campaign Objective
Create and build mobile subscriber lists to keep Damiera’s loyal fans connected with mobile updates, the latest band news, 2008 summer tour dates, local discounts and multimedia content.

Marketing Tactics
Equal Vision printed mobile calls-to-action on Damiera album CD inserts and each song listed on the album includes a mobile ringtone price. Fans simply text DAMIERA to 67463 to receive exclusive access to the band’s ringtones, wallpapers, tour dates, polls and more.

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Msgme Campaign Spotlight: BMW X6 Sport Activity Coupe

Campaign Overview
The BMW X6 mobile campaign showcases an interactive agency leveraging the immediacy of mobile to enhance a major international brand. Luxury automaker BMW partnered with leading interactive agency, iconmobile, to create a powerful cross channel marketing campaign with multiple touchpoints and all included mobile calls-to-action.

Campaign Objective
Drive interested BMW potentials to the fully branded BMW X6 WAP site by texting a keyword to 67463 (MSGME) to view its specifications, technology upgrades and find the location of a BMW dealer in their neighborhood.

BMW X6 WAP Site

http://www.bmwusa.com/allnewx6/mobile.

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