PETA is currently doing something to promote its mobile list that I haven’t seen done before in the mobile industry. They deployed a compelling takeover ad for their own site, with a clear call-to-action to join their mobile list.
It’s smart. And more organizations, especially those with such a targeted and enthusiastic audience, should be doing it.
Keep up the good work on building your mobile list!
It’s great to see companies doing good things – even better when those companies are Waterfall Mobile clients.
Our clients’ uShip and PETA have come together for the “9 Lives Drive.” uShip’s Help on Wheels – its charitable delivery vehicle – is offering free transport of some of Louisiana’s oil spill victims to PETA’s headquarters. That’s about 1,100 miles.
Despite the capped oil spill, Louisiana’s animal shelters continue to overflow as families can’t afford to support their pets as they experience significant loss of income (or need to move out of town completely). PETA is stepping in to rescue some of these pets, and uShip’s Help on Wheels vehicle is transporting them.
uShip will deliver 20 special needs cats from Denham Springs, La., to PETA’s headquarters in Norfolk, Va., where the cats have a better chance of finding permanent homes. Help on Wheels is providing the service free of charge as part of its ongoing charitable delivery efforts
uShip picked up the cats on Tuesday, August 10th and arrived at PETA’s headquarters on Wednesday, August 11th after the 18-hour drive / cat-herding effort. All of these very special cats arrived safely.
You can read the full announcement here.
Today we announced a partnership with mGive, the leading provider of mobile services to non-profit organizations, to offer mobile giving to our clients. We are extremely excited to bring mGive’s proven technology platform to our clients.
This new strategic partnership brings industry leading mobile giving functionality to Waterfall’s current suite of offerings. Subscribers can now easily donate to charitable causes in seconds, and have the donation automatically charged to their cell phone bill.
It’s truly amazing how quickly small donations of $5 can add up to help a cause. This partnership ensures our clients can easily offer this option to its subscribers.
PETA is our first client to sign up for the offering. PETA recently launched its “Elephants Never Forget” campaign to run in conjunction with Vans Warped Tour 2010. Through the initiative, PETA will engage with Tour attendees to spread awareness of the abuse of circus elephants and encourage them to act. People can text PETA2 to 27722 to donate $5 to the cause.
You can read the full announcement here.
We are extremely excited to provide digital messaging and CRM software to People for the Ethical Treatment of Animals (PETA). As you may know, PETA is the largest animal rights organization in the world, with more than 2 million members and supporters.
Our Msgme platform will empower PETA to build mobile subscriber lists and otherwise inspire mobile and digital activism. Our first campaign with the animal activists is “Elephants Never Forget,” and runs in conjunction with the Vans Warped Tour 2010. PETA’s goal with the campaign, which aims to maximize visibility at stops on the national tour, is to remind concert-goers that elephants never forget the beatings and isolation that they suffer at the hands of the circus.
Mobile truly gives PETA the tools to deliver its message to a laser-targeted demographic of young music fans at the Vans Warped Tour (and for its future initiatives).
You can sign up to receive campaign information by texting NEVER to 73822 (PETA2). Texters will also be added to mobile list for peta2—PETA’s youth division—and will be prompted to visit the PETA tent at the Warped Tour to pick up a free prize.
With Msgme, PETA has another platform for inspiring activism and getting members informed and engaged. You can read more about the campaign on Tonic.
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