Release: Msgme v2.5

We are happy to announce that the latest version of Msgme was released on Monday, May 18th. Hats off to the engineering and product teams for the long hours and late nights. I’ll buy the first round.

Highlights of the release include:

  • Enhanced Message Parsing – After a deep analysis of all messaging traffic on Msgme, we’ve improved the platform parsing logic intelligence to accommodate the increasingly complex campaigns our clients are creating. The result is increased subscription conversion rates, increased campaign interaction rates and an overall better user messaging experience.
  • New Plugin Architecture – We’ve added a new plugin service to the platform that allows customization of the typical message flow of established campaigns. Plugins run within the platform, allowing direct customization of Campaign Management, including tracking of all interaction and results.
  • New APIs – We’ve added to our growing list of developer APIs by introducing Send-to-Friend and SMS Callback APIs. Send-to-Friend allows IVR callers or visitors to a website to send a customized IVR call to their friends introducing them to a particular promotion. The SMS Callback API allows a user to receive a callback from an IVR site after texting a mobile keyword. For more information on how to take advantage of these or other APIs, please contact your account manager or sales@msgme.com.
  • Binary Enhancements – We’ve optimized our binary delivery system across all carriers after exhaustive analysis and testing of the handsets that use our platform.
  • Messaging Reporting – We’ve added more details to the messaging report such as phone number and exact interaction results. Each report is exportable into .csv format for more detailed analysis within your preferred spreadsheet tool.
  • Compliance Maintenance – In an effort to keep in mobile marketing compliance, and to protect the end user participants in campaigns, we’ve increased the ways a user can opt-out/unsubscribe to single or multiple campaigns. All of this follows strict Mobile Marketing Association and carrier compliance standards.
  • Platform Hardware Upgrades – We’ve upgraded our server farm with faster CPUs, 64-bit processing, and increased RAM. This more than doubles our impressive message-per-second output for our larger outbound blast customers.

It was great release, and after a day or two of well deserved relaxation, we’re jumping in for v2.6. Time to do it again.