Lead Generation @ Conferences Revisited
Booth babes, biz card swapping, badge-scanning: they’re all tried and tested ways to get leads at conferences and tradeshows. But what if you could automate your lead generation and free up staff by taking advantage of a lead-generation tool that doubles as a marketing outreach program?
Now you can use the same technology that advertisers put to use at concerts and sports games while tailoring the experience to your smaller company’s needs. The best part is it’s incredibly easy to set up in only a handful of steps.
- Set up a subscription list campaign, and be sure to “reply-enable” the messages.
- Place the mobile call-to-action on signage and marketing materials in your booth.
- Tell your subscribers to reply with their e-mail address.
- Collect the e-mail addresses and start marketing to your new subscribers!
That’s all it takes to build a mobile subscription list while at the same time capturing the e-mail addresses of potential customers. You can even take the automation one step further and coordinate with your e-mail marketing efforts to deliver a full color brochure to their inbox that night.
Of course I’d recomend using Msgme, you can sign up for a free account have a test campaign up and running in minutes.
