Tag Archives: text messaging

Kenya’s Elephants Send Text Messages to Rangers

ABC News.

Kenya’s Vulnerable Elephants Fitted with Collars that Send Text Messages to Rangers

The Kenya Wildlife Service had already reluctantly shot five elephants from the conservancy who refused to stop crop-raiding. The Save the Elephants group wanted to help protect the animals.

Mobile phone SIM card collars were placed on the “raiding” elephants. With mobile monitoring, a virtual “geofence” using a global positioning system was set up and mirrored the conservatory’s boundaries. When  elephants approach the virtual fence, the collars text rangers in order to save farmers and elephants.

View story.

Additional Links:

http://www.olpejetaconservancy.org

http://www.savetheelephants.org/

AdAge: Hispanic Fact Pack 2008 5th Edition

Advertising Age

“The Fact Pack includes data about marketers’ 2007 ad outlays by company and category; demographic trends; and rankings of top TV, radio, newspaper, magazine and online media.”

Certainly interesting digital media statistics. View the AdAge guide.

Industry Case Study: Entourage Air SMS Campaign

Campaign Overivew
Virgin America wanted to promote its new non-stop route between JFK and Las Vegas.

Campaign Objectives
Enhance Virgin America’s relationship with its loyal, exclusive Elevate members with mobile marketing. The airline will create and build exclusive Elevate mobile subscriber lists for targeted mobile marketing.

Marketing Tactics
Virgin America created a mobile campaign and invited its Elevate members as guests to party for the day on September 4th in true Entourage style and kick-off the new non-stop route between JFK and Vegas on “Entourage Air.” With partner HBO, Virgin America is offering customers the opportunity to spend time in Las Vegas with the Entourage Air Live It! Sweepstakes! Winners receive four first class seats on Virgin America, $5,000 in cash, a two-night stay in a luxury suite at the Palms Casino, a spa treatment and more. Virgin America Elevate members text HBO to 38714 or click here to find out how to win. Elevate mobile subscribers can also receive airline news, promotions and discounts direct on their mobile device.


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AlertU Best Practices: Increase Subscriber Adoption

Proactive mobile subscriber list building is an essential component to every college emergency alert notification system. Communicating the availability of AlertU to your college campus community will increase subscriber adoption. The following are recommendations on effectively promoting and marketing emergency alert notification sign up.

Online Sign Up Widgets
Online sign up widgets provide a quick and easy opportunity for students, faculty and staff to subscribe to AlertU. Place an online sign up widget on the school website home page. Also, widgets should be placed on school registration, student services, campus security and the student activity websites.

Here are a few examples of schools effectively integrating online sign up widgets:

Cuesta College
Hancock College
Napa Valley College
Hartnell College
Las Positas College
Orange Coast College
Copper Mountain College


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Texting is a Social Necessity with Teens

The findings from a recent Harris Interactive national survey titled “Teenagers: A Generation Unplugged,” reveal teens hold mobile phones in high regard, even more than jewelry, watches and shoes.

For marketers, the survey shows teen mobile usage is rising, as they relying heavily on mobile devices.

  • 57% of the survey respondents viewed the mobile phone as key to their life
  • Texting is quite important, for example if it were no longer an option, 47% of the responding teens said their social life would end or be worsened. This is especially among teen girls, 54% compared with 40% for teen boys
  • Nearly four out of five teens, or 17 million, carry a mobile phone, a 40 percent increase from 2004
  • 57% of teens credit mobility for improving their quality of life
  • Over half of the respondents said mobile phones has become a new form of entertainment and one-third of teens  play games on their phones
  • 79% said they used the phone when needing a ride and 51% to get information


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Industry Case Study: Subway Celebrates with Mobile

Campaign Overview
Subway continues to promote the story of Jared Fogel, “The Subway Guy.” Jared lost more than 240 pounds by eating the healthy selection of Subway sandwiches. Since Jared and Subway’s advertising partnership began in 2000, Subway sales have more than doubled to $8.2 billion.

Subway continues to find creative ways to promote the Jared Fogel phenomenon. Most recently the “Tour de Pants” campaign celebrated Jared maintaining his weight loss for 10 years and his plan to “retire” an old pair of 62-inch jeans to a museum. For this campaign, Subway added an interactive mobile component.


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Msgme Feature Spotlight: Messge Flow Window

No need to enlist a neurological metrics expert to improve your chances of gaining consumer attention. Marketers and content creators can often spend hours crafting the “perfect” marketing pitch or message tone for an interactive campaign.

With Msgme’s Message Flow Window allows marketers to draft, view and edit mobile marketing campaign messaging instantly. The Message Flow Window enables Msgme account managers to preview text and the screen layout mobile consumers will receive. Providing a clear and engaging mobile message enhances potential customers and subscribers’ user experience, critical to any campaign ROI. The ability to test messaging is a critical component to an effective tactical marketing plan.

Msgme will automatically attach mandatory carrier text to all outgoing messages. The Message Flow Window feature ensures marketers effectively create concise, powerful messages to engage mobile subscribers and deliver the best marketing ROI.

For more information on Msgme features or mobile marketing, please contact sales@msgme.com.



Msgme Campaign Spotlight: Equal Vision Records – Damiera

Campaign Overview
The Equal Vision Records wanted to make it easier for Damiera fans to connect with its indie-progressive artist. Using Msgme, Equal Vision and Damiera created a direct-to-consumer marketing campaign that effectively combines the interactivity of mobile, online promotion and traditional print advertising.

Campaign Objective
Create and build mobile subscriber lists to keep Damiera’s loyal fans connected with mobile updates, the latest band news, 2008 summer tour dates, local discounts and multimedia content.

Marketing Tactics
Equal Vision printed mobile calls-to-action on Damiera album CD inserts and each song listed on the album includes a mobile ringtone price. Fans simply text DAMIERA to 67463 to receive exclusive access to the band’s ringtones, wallpapers, tour dates, polls and more.

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Industry Case Study: NY Yankees’ Mobile Voting

Campaign Overview: The New York Yankees’ television network, YESNetwork, wanted to leverage the immediacy of mobile with the popularity of its Player of the Game television segment.

Campaign Objective: To extend the interactivity of the Yankee Player of the Game, enhance fans’ experience and create an interactive mobile branding channel.

Marketing Tactics: YESNetwork encourages Yankee fans to participate with SMS mobile voting during the seventh inning of each Yankee broadcast. The Player of the Game call-to-action appears on-screen and lists four top performing players to be selected. Participants text 1, 2, 3 or 4 to the short code 58772 to vote. The Player of the Game mobile campaign vote extends to basketball, as New Jersey Nets’ games are also broadcast on the YESNetwork. To include attending fans, Player of the Game mobile voting call-to-action placements are promoted at Yankee Stadium and the Izod Center, home of the Nets.

Conclusion: With an easy-to-use, cost-effective mobile marketing solution, YES has increased fan participation in two major sport verticals. YES continues to climb in television ratings and the addition of a mobile marketing channel, Yankee and Nets’ fans can now participate from anywhere directly from their mobile phone. YES delivers mobile content requested by fans and continues to invent creative strategies to build on an already established Yankee dynasty. Maybe mobile can help the Nets win their first championship since entering the NBA in 1976.

AlertU Media Coverage: Crisis Alert System Added

Students and employees at Allan Hancock College will now be able to receive a warning by text message in the case of an emergency on campus.

With AlertU, a new system the college recently obtained, those who opt in to the system will be alerted by a text message on their cell phones as soon as an emergency unfolds.

The free system can be used to alert the Hancock community about any catastrophe, from severe flooding to a campus shooting.

In a time of crisis, an administrator can log on to the college’s AlertU system, write a text message or use a pre-written message, and hit “send.” At the push of a button, the text message will be sent out to everyone who signed up to receive the alerts.

“Campus security and finding new ways to help keep our students and employees safe is always a top priority,” said Hancock President José Ortiz in a prepared statement.

The alert system, college officials said, came about in response to the recent outbreak in shootings on college campuses.

In April, Seung-Hui Cho opened fire on the Virginia Tech campus, where he was a student, and killed 32 people before committing suicide.

The Virginia Tech tragedy brought to light numerous gaps in communication between the university and its campus community, and raised questions about reliable, efficient notification of students and staff during emergencies. It also grabbed the attention of the California Community Colleges chancellor’s office, the governing body of the state’s community colleges.

“The chancellor’s office, following the Virginia Tech incident, really accelerated its efforts to help the colleges have as many ways as possible to plan for emergencies and disseminate important information,” said Hancock spokeswoman Rebecca Alarcio.

Thus, the agency paired up with Waterfall Mobile – the providers of AlertU – and, with money from a Homeland Security Grant, set out to bring the notification system to California’s community colleges free of charge.

Raising the issue of campus violence again just a week ago, graduate student Steven Kazmierczak fatally shot five other people and killed himself on the Northern Illinois University campus. Hancock officials said Hancock is one of the first community colleges to take up the chancellor’s office on its offer.

“Over the last year or so we’ve been trying to find ways on campus to improve our communications,” said Hancock Police Chief Ken George. The chancellor’s office “told us (AlertU) was available, and we jumped on it.”

The system will be reserved solely for emergencies, so it does not turn into the equivalent of “crying wolf,” George said.

By Wednesday, about 100 people had signed up for the alerts, according to a Waterfall Mobile representative. Because the college has just signed up for the system, the exact number isn’t certain.

Several students said Wednesday that AlertU was a good idea.

“It’s a good start to address an issue (campus violence) that has been plaguing colleges across the nation,” said student Julie Mascorro, who was sitting in a campus eatery and chatting with a table of friends.

Though this was a step in the right direction, administrators need to take even more actions to keep students safe, she added.

Abi Vera was passing by the student store on her way to class.

As she was walking, she had her phone out, and was text-messaging some friends. Though she hadn’t heard of the new alert system, Vera said she would sign up for it. She also compared it to a non-emergency phone notification system already in place, in which students receive an automated voicemail notifying them of campus events.

AlertU “is communication, that’s what it is,” said Vera.

To sign up for alerts, students and staff can text “AHC” to 253788 (ALERTU), and reply “Y.”

Sign-ups are also available on the Internet at www.alertu.org/ahc. While the service is free, standard text-messaging rates apply.

For more information call Ken George at 922-6966.

Natalie Ragus can be reached at 347-4580 or nragus@santa

mariatimes.com.

February 21, 2008